In this UI and identity experiment, I tried to recall the glorious, ink-and-grain aesthetic of vintage prints, incorporating as many iconic elements of comic book culture as possible.
The new logo keeps the philosophy of the current one, while pushing further the vintage comic book reference—color choices are limited to cyan, yellow and black from the CMYK color model.
The CB initials are still at the center and extractable as-is to create the reduced variant.
The design is a custom, vector-drawn, yet solid font that pays tribute to the golden age of comic book titles, while avoiding a too in-the-face vintage spirit. It is loosely based on the classic Trade Gothic character drawn in 1948 by Jackson Burke.
The overall architecture of the site stays exactly the same—blocks organization, images, menus. The challenge is to propose a unique and recognizable design through an evolution that isn’t structural.
Chosen direction draws from the advantages of recent web tech improvements such as CSS3 mix-blend-mode property that allows for ink-inspired overprintings.
The two main inspirations and recurring gimmicks for the design are the black, hand-drawn grid ; the cyan raster dot pattern and the exclusive use of primary printing colors cyan, yellow and black for all UI elements.
The whole page structure is surrounded by hand-drawn lines, so that the edges of blocks are never visible. This way, even if they are photos, images always appear like the panels of a strip.